RSS

By the appearance of web 3.0, which people could not only read and write, but also could publish on the Internet. The RSS will be more familiar with public and helped journalists a lot. The acronym of RSS is stands for "really simple syndication”, and people could find an ‘orange icon’ on mostly websites. RSS can help people automatically to get contents of sites or blogs without the need for manually posting the contents . The RSS is a digital tool to help users can get newest things and articles. And the RSS feed could help bloggers to collect and analysis what the favorite thing of users. RSS allows people to stay informed with the latest content from the interested website easily, at the same time, people could save to prevent visit every individual website.

For the journalists, they can compare reader best loved news, and create more good news for readers, and at the same time, the media company could get more readership. For example, people only search many websites to find useful and interesting articles several years ago, and this is a one-way communication, so journalists could not get feedback for readers. However, people could use RSS to read the articles they interested in, and journalists could have a communication with their readers.

http://websearch.about.com/b/s.htm

Reference:

Kevin, K. (2003), Digital Journalism – Emerging Media and the Changing Horizons of Journalism, Rowman & Littlefield Publishers, Inc, UK

http://com.miami.edu/car/cox00.pdf.