News organisation is changing the distribution models. Some companies will choose the online to maintain profit, and they wanted to use the digital skills to get profit. The SEO is way to get more readership. SEO is short for Search Engine Optimization, is a technical skill for online marketing (http://www.webconfs.com/, 2009) The SEO help the website to promote itself and it will show the ranking of the website, and the ranking shows the popularity of that website.
The SEO will help media company gain the readership when readers search online. Readers could search online from every place of the whole world, and it is different from traditional market (http://www.primaryposition.com/, 2009). Increased internet exposure is one of the SEO’s advantages. When people search online, they will prefer the high ranking website than low ranking’s, so that, the high ranking website could attract more readership.
The paid form distribution is mainly focus on online because of Murdoch situation. Murdoch thought that:” content is not free and quality journalism is not cheap." Some people from free newspapers and free website are though that charging online will not work because of the power of “sharing”. People will share content on the Facebook or Twitter. The Wall Street Journal’s online made money online, but Microsoft's online literary magazine Slate lost money online. So the charging online could improve the news quality, because media company will pay money to train journalist and create good news.
The SEO will help media company gain the readership when readers search online. Readers could search online from every place of the whole world, and it is different from traditional market (http://www.primaryposition.com/, 2009). Increased internet exposure is one of the SEO’s advantages. When people search online, they will prefer the high ranking website than low ranking’s, so that, the high ranking website could attract more readership.
The paid form distribution is mainly focus on online because of Murdoch situation. Murdoch thought that:” content is not free and quality journalism is not cheap." Some people from free newspapers and free website are though that charging online will not work because of the power of “sharing”. People will share content on the Facebook or Twitter. The Wall Street Journal’s online made money online, but Microsoft's online literary magazine Slate lost money online. So the charging online could improve the news quality, because media company will pay money to train journalist and create good news.
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