Advertising on web

Compare with traditional media, as the existence of the network, even if it is living at home, the people can publish and find information they needed arbitrarily though the classified ads web, and without any fees. Nowadays network is an exponential growth, explosive growth, because of convenience, more and more people recognize that the Internet, the growth of internet users is more far that traditional media.

As the world media magnate Rupert Murdoch says that with the expansion of Internet classified advertising market, the volume of traditional newspaper publishers is shrinking, the operation of commercial mode is facing a growing threat, newspaper classified ads will be gradually moving towards extinction. Classified ads should be faced by the general public. In other words, where their needs exist, where the classified ads exist, the lives of ordinary people are real, and therefore classified ads should also be pragmatic

Advertising is a big industry, and it developed very quickly and changed a lot. Advertising will changed by new technology, market and media model. The advertising spend raised fast last 15 years, but the advertising spend dropped by credit crunch recently. The downturn began in 2007, and it will come more in 2009. It was reported that the UK advertising spend to fall nearly 6% in 2009, and UK media will feel worst about ads than any other developed countries (Sweney, 2008).

The newspaper advertising will drop by 12% in 2009; moreover, TV advertising will drop by 6%, radio ads by 8% and magazine ads by 8.5 %( Zykova, 2008). However, the online ads grow fast and strong in 2006 to 2009. Group M shown the internet ad spend growth rate in 2009 down from 20% to only 4%. Because the effect of online ad spend, the traditional media will be drop 10% year on year in 2009 and 9% in 2009 (Sweney, 2008).

Reference:

Anderson, C. (2006:88), The Long Tail, Business Book, London

Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London

Pciture via Wikimedia Commons