Does journalism is a product? It is argued about many times. This is dependent on the journalism of the dual attributes. Picard said that journalism as a ‘dual product’ (1989). Media company create two commodities, first is content, it includes television programmes, newspaper copy, magazine articles, etc., and second is audience. The content what viewers and readers consumed become a product. Another product is this audience, so that the company could sale these audience group to advertise through packaged and priced (Doyle, 2002).
Journalism is a product, it can be used and exchanged, and they show the value of journalism. Journalism industry is about supplying content to consumers (Doyle, 2002). When seller sold the information means the content will be helpful and useful for public. Journalism products meet people's need of information and entertainment, so it has a very high level of use value. Moreover, journalism product can be defined as the products and services which have to exchange in order to satisfy the demand of people consume the information and entertainment. Therefore, journalism has exchange value (Qian, 2008).
Journalism is one of the links in the mass media. Overall, it has four main functions. Reporting, that is the function of telling, it lets the people who live in the diversified and variable society know living environment, accommodate living environment and even improve living environment through the mass media. Education: journalism will constantly disseminate the new concepts, new knowledge and new technologies which are necessary in modern society to the public, it is not only a media that implement the social education but also make up for the shortage of school education. Entertainment: the entertainment component of news, such as the interesting reporting, cartoons, pictures, supplements of newspaper and so on, relieve people from anxiety. Advertising: the advertisements in the media put the distance between producers and consumers more closely. It promotes the boom of economy and commercial development, and even improves the living standard of national (Yang, 2003, online).
Journalism is a product, it can be used and exchanged, and they show the value of journalism. Journalism industry is about supplying content to consumers (Doyle, 2002). When seller sold the information means the content will be helpful and useful for public. Journalism products meet people's need of information and entertainment, so it has a very high level of use value. Moreover, journalism product can be defined as the products and services which have to exchange in order to satisfy the demand of people consume the information and entertainment. Therefore, journalism has exchange value (Qian, 2008).
Journalism is one of the links in the mass media. Overall, it has four main functions. Reporting, that is the function of telling, it lets the people who live in the diversified and variable society know living environment, accommodate living environment and even improve living environment through the mass media. Education: journalism will constantly disseminate the new concepts, new knowledge and new technologies which are necessary in modern society to the public, it is not only a media that implement the social education but also make up for the shortage of school education. Entertainment: the entertainment component of news, such as the interesting reporting, cartoons, pictures, supplements of newspaper and so on, relieve people from anxiety. Advertising: the advertisements in the media put the distance between producers and consumers more closely. It promotes the boom of economy and commercial development, and even improves the living standard of national (Yang, 2003, online).
Reference:
Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London
Qian, X. W. (2008), Dang Dai Chuan Mei Jing Ying Guan Li, Zhong Shan University Press (Chinese Book), Guangzhou
Picture via Wikimedia Commons
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