Use your mobile

The mobile technology is really amazing. As many platform went to mobile and mobile got many social tools, like Facebook, Twitter, the mobile technology going fast. Mobile may create another era of media. Now, more and more media things going to mobile, such as news.

Mobile is a quite tool for journalists. Journalists can use mobile to do work. They can publish news by their mobile.

I found 2 good slideshows to show the impact of mobile.

10 Examples of Innovation in Mobile News

View more presentations from Louise Thomas.

10 Ways To Use Mobile Reporting

View more presentations from Louise Thomas.

Basic Flash tutorial

There is a lot of Animation software, Director, LiveMotion, and so on, but we are most familiar, may still be Macromedia's Flash.
Flash is so popular because of: Flash not only can generate automatically executable file (*. exe), can also be generated with the Flash player to play the files (*. SWF); both can be made into a separate animation, such as self-made small movies, MTV, embedded in Web documents can become part of web page, such as website content navigation; Flash provides stream transmission, came out with it to produce the animation can download, as well as viewing, thus ensuring the playback quality, and to break the network speed restrictions.

But Flash is little harder to people who is first time to do it. There are 2 video for basic Flash tool:

The Value and Function of Journalism

Does journalism is a product? It is argued about many times. This is dependent on the journalism of the dual attributes. Picard said that journalism as a ‘dual product’ (1989). Media company create two commodities, first is content, it includes television programmes, newspaper copy, magazine articles, etc., and second is audience. The content what viewers and readers consumed become a product. Another product is this audience, so that the company could sale these audience group to advertise through packaged and priced (Doyle, 2002).

Journalism is a product, it can be used and exchanged, and they show the value of journalism. Journalism industry is about supplying content to consumers (Doyle, 2002). When seller sold the information means the content will be helpful and useful for public. Journalism products meet people's need of information and entertainment, so it has a very high level of use value. Moreover, journalism product can be defined as the products and services which have to exchange in order to satisfy the demand of people consume the information and entertainment. Therefore, journalism has exchange value (Qian, 2008).

Journalism is one of the links in the mass media. Overall, it has four main functions. Reporting, that is the function of telling, it lets the people who live in the diversified and variable society know living environment, accommodate living environment and even improve living environment through the mass media. Education: journalism will constantly disseminate the new concepts, new knowledge and new technologies which are necessary in modern society to the public, it is not only a media that implement the social education but also make up for the shortage of school education. Entertainment: the entertainment component of news, such as the interesting reporting, cartoons, pictures, supplements of newspaper and so on, relieve people from anxiety. Advertising: the advertisements in the media put the distance between producers and consumers more closely. It promotes the boom of economy and commercial development, and even improves the living standard of national (Yang, 2003, online).

Reference:

Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London

Qian, X. W. (2008), Dang Dai Chuan Mei Jing Ying Guan Li, Zhong Shan University Press (Chinese Book), Guangzhou

Picture via Wikimedia Commons

survey

SURVEY FOR DIGITAL SKILLS

Age: Sex: Male / Female

Which Digital Skills do you think are Essential and Hard ?

1. HTML

2. Blogging

3. Social bookmarking

4. Web design

5. SEO (Search Engine Optimization)

6. Publishing

7. Advanced linking

8. Video-shooting

9. Video-editing

10. Photoshop

11. Photo-taking

12. Flash

13. Mobile technology



Thank you very much!!

China -- web is growing fast

Report of the Internet development of China in 2009.

The repeot is in Chinese, so I just translate some important part. More to see: http://www.gmw.cn/content/2010-01/22/content_1043010.htm

1. To December 30, 2009, the scale of China's Internet users reached 384 million people, coverage reached 28.9%. Internet users increase of 8,600 people by the end of 2008, annual growth rate of 28.9%, the scale of growth in Internet users in China has slowed down.

2.Broadband users reach 346 million people, compared with 2008, growth of 76 million. Although China's broadband penetration is high, but broadband Internet access speeds lagging far behind the developed countries.

3. The scale of China's mobile Internet users increase of 120 million, 2.33 million people, accounting for 60.8% of Internet users. There are 30.7 million users who only use mobile Internet, accounting for 8% of Internet users. Mobile Internet users access into a new growth point.

4. The Internet users in country reached 106.81 million, accounting for 27.8% of Internet users. An increase of 26.3%.

5.The proportions of using Internet at home continue to increase, in 2009, more than 80% (83.2%) of Internet users at home.