Should we put paywall to mobile?

Google and Twitter (Wray, online, 2009)responded for the argument. They though the charge online could not work in this digital media era. As a website of searching and sharing, the Google and Twitter will not work as the “free” time, and they referred to the power of sharing. But, if someone bought an article on The Times, and he may sharing on the Facebook or Twitter, so that the Murdoch can get money form other readers.

The social bookmarking and blogs are the biggest challenge for charging online content. A Research reported that 90% consumers won't pay for online news, and 86% of the 16-24 age claimed they never to pay online (online, 2009).

Moreover, The Guardian said that they have no new paywall, and they will not join the Murdoch’ charging online (online, 2009). It means that reader will read on the free online news not on the charge online news, and Murdoch will lose readership and advertising.

The media company could consider about the mobile charging. Like the FT, FT as new apps to IPhone, there are three articles are free, and other article are paid for, but the FT still get loyal customers (online, 2009).

A survey showed that IPhone users are happier to pay for online (Wray, online, 2009), and China mobile gained 10 million customers for mobile news (online, 2009). It means that the market of mobile user is a place the charging online should be work.

Picture via Wikimedia Commons

Ipad -- could be anything

Ipad is quite good for any users, it could be e-book, computer, music player...

However I think it is quite suit for journalists, it can get Wi-Fi, so journalists can write articles and publish as soon as possible and any where. The most important is Ipad with low weight and long battery. So it is maybe a good tool for journalists.

Use your mobile

The mobile technology is really amazing. As many platform went to mobile and mobile got many social tools, like Facebook, Twitter, the mobile technology going fast. Mobile may create another era of media. Now, more and more media things going to mobile, such as news.

Mobile is a quite tool for journalists. Journalists can use mobile to do work. They can publish news by their mobile.

I found 2 good slideshows to show the impact of mobile.

10 Examples of Innovation in Mobile News

View more presentations from Louise Thomas.

10 Ways To Use Mobile Reporting

View more presentations from Louise Thomas.

The influence of mobile phone

Since the appearance of mobile phone, people’s life is changing a lot, even the whole society. There are 3 parts which are influenced by mobile phone.

1.The effect to economy

Some people say that the “thumb economy” is a miracle in the development of economic, and some people feel that this is exaggerated. However, the “thumb economy” has entered the socio-economic system, and it brings a deep impact to the socio-economic development. The whole economy environment, economic thinking, the operation mode of small business are changed. It can be said that in the fifth media, the “thumb economy” is accepted by the public, and become an essential part of social life. This is the real economy meaning of the fifth media.

2.The effect to culture

In the beginning of founding mobile phone is just to talk. However, under the promoting of new technologies, this mobile communication toll are increasing gradually rich. In a variety of hardware technology and equipment, music, film, literature, photography, animation, etc. art forms have also entered the mobile phones, and developed a new "mobile entertainment" phenomenon. In the entertainment culture of the different interpretation of the art mobile phones and personal narrowing the distance gradually evolved into a new interactive situation.

3.The effect to society

The media are a product of society, but also to promote social development. Look at the evolution of the media, the telephone made the real-time long-distance reality, which has shortened the distance between people; radio and television will be different types of crowds to the same scene, and the original differences in the transposition process role been weakened, and the network is to achieve a further globalization within the scope of information sharing, social and public areas to be unlimited expansion. When the fifth media rise, messaging everywhere, interpersonal communication and mass communication to the successful combination of media and the general public also linked to the lives more closely. Thus, the mass media on the structure of human society is imperceptible and far-reaching significance.

Reference: http://mo.zzit.com.cn/new/20100317/249500.shtml
The Fifth Media -- Mobile (Chinese Book)

Next Power of Digital -- Mobile Phone

With the development and improvement of science and technology, so the media is from the firstly print time to the lastly diversified and new media time. According to the traditional set off way about media, newspaper, radio, TV and Internet were called the First, Second, Third and Fourth Media. The Internet has already set down the chair of “the Fourth Media”, so all people focus on the next actor.

3G mobile phones have a lot of new functions, they contain the newspaper, radio, TV and Internet. Through these new functions, people can make telephone calls, work and entertainment on mobile phones. The mobile phone is “the Fifth Media” which make a deep influence after Internet.

Mobile phone’s main characteristics are: rich variety of the content and form of the information source; spreading widely and dispersed; the process of spreading information is convenience and quickly; the cost of spreading is cheap and the function is strong. The cost of mobile phone’s spreading is cheaper than others. And the important point is there are many interesting and useful functions in mobile phone.

Reference: http://www.toyours.com/smartphone/iphone/20090619/7556.html