A research UK Newspapers & Social Bookmarking

JP Digital Digest: UK Newspapers & Social Bookmarking: "research"

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UK Newspapers & Social Bookmarking

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JP Digital Digest: Thinking about paywalls? Read this first...

JP Digital Digest: Thinking about paywalls? Read this first...

This is a really article, I got some ideas from it. Steve Outing talked about paywall, and he gave some tips for paywall, and he thought paywall will only work in certain markets.

Here is some tips for protecting newspaper:

1. Offer paid subscriptions to the newspaper that also include free access to a digital-replica edition.

2. Offer paid digital-replica edition subscriptions that mimic the paper in electronic form, for those second-home owners in the area and others who want to keep up with...news and developments and prefer not to receive the print edition by mail when the news is several days old.

3. Continue to keep all your Web site content -- including locally produced news -- free to all. And yes, that includes print subscribers who might be tempted to save money, cancel the print edition, and rely on the free Web site.

4. Have your Web manager focus on better ad targeting, in order to identify out-of-area users as potential tourists interested in hotels, camping, excursions, etc. and show them relevant ads.

5. Most importantly, devise other reasons for paying print and/or digital subscribers to keep paying -- primarily by value-added online, digital, mobile and even physical extras not available to non-paying users of the Web site.

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Ipad -- could be anything

Ipad is quite good for any users, it could be e-book, computer, music player...

However I think it is quite suit for journalists, it can get Wi-Fi, so journalists can write articles and publish as soon as possible and any where. The most important is Ipad with low weight and long battery. So it is maybe a good tool for journalists.

Creative Commons

Creative commons is a good solution to the copyright issues. Creative Commons is a nonprofit organization that works to increase the amount of creativity (cultural, educational, and scientific content) in “the commons” — the body of work that is available to the public for free and legal sharing, use, repurposing, and remixing. (Online resource: CC)

Creative Commons provides free, easy-to-use legal tools that give everyone from individual creators to major companies and institutions a simple, standardized way to pre-clear copyrights to their creative work. CC licenses let people easily change their copyright terms from the default of “all rights reserved” to “some rights reserved.” (Online resource: creativecommons.org) If you’ve created something and want people to know that you’re happy to have them share, use, and build upon your work, you should consider publishing under a Creative Commons license.

CC’s legal infrastructure gives you flexibility (for example, you can choose to only pre-clear noncommercial uses) and protects the people who use your work (so that they don’t have to worry about copyright infringement, as long as they abide by the terms you have specified). (Online resource: creativecommons.org)

Creative commons has been a good solution to copyright. It effectively helps the copyright issues. Traditional journalism and digital journalism all reflect the balance of society. For example, when the financial crisis comes, press pay high attention on financial crisis.

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Social networking

Example of social networking: Facebook

People can find your friend and friend's friend easily on Facebook.

SEO and how it help media company under credit crunch

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Some companies will choose the online to maintain profit, and they wanted to use the digital skills to get profit. The SEO is way to get more readership. SEO is short for Search Engine Optimization, is a technical skill for online marketing (http://www.webconfs.com/, 2009) The SEO help the website to promote itself and it will show the ranking of the website, and the ranking shows the popularity of that website.

The SEO will help media company gain the readership when readers search online. Readers could search online from every place of the whole world, and it is different from traditional market (http://www.primaryposition.com/, 2009). Increased internet exposure is one of the SEO’s advantages (Adams, 2007). When people search online, they will prefer the high ranking website than low ranking’s, so that, the high ranking website could attract more readership.

Reference: http://www.webconfs.com/seo-tutorial/introduction-to-seo.php.

http://www.primaryposition.com/page.php?id=26

http://ezinearticles.com/?The-Top-3-Advantages-Of-SEO&id=490272

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Use your mobile

The mobile technology is really amazing. As many platform went to mobile and mobile got many social tools, like Facebook, Twitter, the mobile technology going fast. Mobile may create another era of media. Now, more and more media things going to mobile, such as news.

Mobile is a quite tool for journalists. Journalists can use mobile to do work. They can publish news by their mobile.

I found 2 good slideshows to show the impact of mobile.

10 Examples of Innovation in Mobile News

View more presentations from Louise Thomas.

10 Ways To Use Mobile Reporting

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The Value and Function of Journalism

Does journalism is a product? It is argued about many times. This is dependent on the journalism of the dual attributes. Picard said that journalism as a ‘dual product’ (1989). Media company create two commodities, first is content, it includes television programmes, newspaper copy, magazine articles, etc., and second is audience. The content what viewers and readers consumed become a product. Another product is this audience, so that the company could sale these audience group to advertise through packaged and priced (Doyle, 2002).

Journalism is a product, it can be used and exchanged, and they show the value of journalism. Journalism industry is about supplying content to consumers (Doyle, 2002). When seller sold the information means the content will be helpful and useful for public. Journalism products meet people's need of information and entertainment, so it has a very high level of use value. Moreover, journalism product can be defined as the products and services which have to exchange in order to satisfy the demand of people consume the information and entertainment. Therefore, journalism has exchange value (Qian, 2008).

Journalism is one of the links in the mass media. Overall, it has four main functions. Reporting, that is the function of telling, it lets the people who live in the diversified and variable society know living environment, accommodate living environment and even improve living environment through the mass media. Education: journalism will constantly disseminate the new concepts, new knowledge and new technologies which are necessary in modern society to the public, it is not only a media that implement the social education but also make up for the shortage of school education. Entertainment: the entertainment component of news, such as the interesting reporting, cartoons, pictures, supplements of newspaper and so on, relieve people from anxiety. Advertising: the advertisements in the media put the distance between producers and consumers more closely. It promotes the boom of economy and commercial development, and even improves the living standard of national (Yang, 2003, online).

Reference:

Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London

Qian, X. W. (2008), Dang Dai Chuan Mei Jing Ying Guan Li, Zhong Shan University Press (Chinese Book), Guangzhou

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China -- web is growing fast

Report of the Internet development of China in 2009.

The repeot is in Chinese, so I just translate some important part. More to see: http://www.gmw.cn/content/2010-01/22/content_1043010.htm

1. To December 30, 2009, the scale of China's Internet users reached 384 million people, coverage reached 28.9%. Internet users increase of 8,600 people by the end of 2008, annual growth rate of 28.9%, the scale of growth in Internet users in China has slowed down.

2.Broadband users reach 346 million people, compared with 2008, growth of 76 million. Although China's broadband penetration is high, but broadband Internet access speeds lagging far behind the developed countries.

3. The scale of China's mobile Internet users increase of 120 million, 2.33 million people, accounting for 60.8% of Internet users. There are 30.7 million users who only use mobile Internet, accounting for 8% of Internet users. Mobile Internet users access into a new growth point.

4. The Internet users in country reached 106.81 million, accounting for 27.8% of Internet users. An increase of 26.3%.

5.The proportions of using Internet at home continue to increase, in 2009, more than 80% (83.2%) of Internet users at home.

Advertising on newspaper

Advertising is a bridge between producers and consumers and also to ensure the normal operation of the blood of the newspaper.

Modern newspaper advertising revenue increasing large area, There were generally 50% to 60% of the American press need to advertising, or media would be hard to maintain.

According to 1995 statistics, Newspaper advertising revenue in the proportion of the economy in the United States is 86%, 61% in the UK. To Japan is 41%, newspaper advertising is the real economy, major mining sources.In addition, advertising is an important part of the newspaper information, contact the community newspapers link.

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Today, the Internet has swept the globe, the traditional media, and particularly press was hard attracted by the Internet. Internet is hardest hit people for young readers and traditional way of reading. As the newspaper main income - advertising, are now being replaced by network ads.

Since the 1990's, the major developed countries are showing the press continued to decline in circulation, advertising revenue fell, the challenges of international competition, so there are a lot of people think that the traditional newspaper will be replaced by the network.

Reference: Meida Intorduction (Chinese book)

Advertising on web

Compare with traditional media, as the existence of the network, even if it is living at home, the people can publish and find information they needed arbitrarily though the classified ads web, and without any fees. Nowadays network is an exponential growth, explosive growth, because of convenience, more and more people recognize that the Internet, the growth of internet users is more far that traditional media.

As the world media magnate Rupert Murdoch says that with the expansion of Internet classified advertising market, the volume of traditional newspaper publishers is shrinking, the operation of commercial mode is facing a growing threat, newspaper classified ads will be gradually moving towards extinction. Classified ads should be faced by the general public. In other words, where their needs exist, where the classified ads exist, the lives of ordinary people are real, and therefore classified ads should also be pragmatic

Advertising is a big industry, and it developed very quickly and changed a lot. Advertising will changed by new technology, market and media model. The advertising spend raised fast last 15 years, but the advertising spend dropped by credit crunch recently. The downturn began in 2007, and it will come more in 2009. It was reported that the UK advertising spend to fall nearly 6% in 2009, and UK media will feel worst about ads than any other developed countries (Sweney, 2008).

The newspaper advertising will drop by 12% in 2009; moreover, TV advertising will drop by 6%, radio ads by 8% and magazine ads by 8.5 %( Zykova, 2008). However, the online ads grow fast and strong in 2006 to 2009. Group M shown the internet ad spend growth rate in 2009 down from 20% to only 4%. Because the effect of online ad spend, the traditional media will be drop 10% year on year in 2009 and 9% in 2009 (Sweney, 2008).

Reference:

Anderson, C. (2006:88), The Long Tail, Business Book, London

Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London

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