Media Factory in UCLan

UCLan’s digital media and journalism is very famous in the UK, and there are many students who come here for studying digital media and journalism. And there are many experts come to UCLan to give lectures. Media Factory was built in 2008, has now become a base for multimedia and factory.

find media factory on google map

View Media Factory in a larger map

A research UK Newspapers & Social Bookmarking

JP Digital Digest: UK Newspapers & Social Bookmarking: "research"

Here is a slidershow for fundings. Click to read JP's blog.

UK Newspapers & Social Bookmarking

View more presentations from Louise Thomas.

Ipad -- could be anything

Ipad is quite good for any users, it could be e-book, computer, music player...

However I think it is quite suit for journalists, it can get Wi-Fi, so journalists can write articles and publish as soon as possible and any where. The most important is Ipad with low weight and long battery. So it is maybe a good tool for journalists.

Good news for iPad users!!

I found a good website for iPad users, include myself!!

iPad can be used as a e-book! We can download Novels, Comics, Newspapers & more without any more software, only need to connect with internet.

I've tried, and its really good for me. I download a novel when I went to travel. It helped me spent a good time on train! Unfortunately, its have to pay... Hope free one day!! :)

http://www.mypadmedia.com/join.html

P.S. I am not promoting for the website, I am just a user.

picture via Wikimedia Commons

Creative Commons

Creative commons is a good solution to the copyright issues. Creative Commons is a nonprofit organization that works to increase the amount of creativity (cultural, educational, and scientific content) in “the commons” — the body of work that is available to the public for free and legal sharing, use, repurposing, and remixing. (Online resource: CC)

Creative Commons provides free, easy-to-use legal tools that give everyone from individual creators to major companies and institutions a simple, standardized way to pre-clear copyrights to their creative work. CC licenses let people easily change their copyright terms from the default of “all rights reserved” to “some rights reserved.” (Online resource: creativecommons.org) If you’ve created something and want people to know that you’re happy to have them share, use, and build upon your work, you should consider publishing under a Creative Commons license.

CC’s legal infrastructure gives you flexibility (for example, you can choose to only pre-clear noncommercial uses) and protects the people who use your work (so that they don’t have to worry about copyright infringement, as long as they abide by the terms you have specified). (Online resource: creativecommons.org)

Creative commons has been a good solution to copyright. It effectively helps the copyright issues. Traditional journalism and digital journalism all reflect the balance of society. For example, when the financial crisis comes, press pay high attention on financial crisis.

Picture via Wikimedia Commons

Social networking

Example of social networking: Facebook

People can find your friend and friend's friend easily on Facebook.

SEO and how it help media company under credit crunch

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Some companies will choose the online to maintain profit, and they wanted to use the digital skills to get profit. The SEO is way to get more readership. SEO is short for Search Engine Optimization, is a technical skill for online marketing (http://www.webconfs.com/, 2009) The SEO help the website to promote itself and it will show the ranking of the website, and the ranking shows the popularity of that website.

The SEO will help media company gain the readership when readers search online. Readers could search online from every place of the whole world, and it is different from traditional market (http://www.primaryposition.com/, 2009). Increased internet exposure is one of the SEO’s advantages (Adams, 2007). When people search online, they will prefer the high ranking website than low ranking’s, so that, the high ranking website could attract more readership.

Reference: http://www.webconfs.com/seo-tutorial/introduction-to-seo.php.

http://www.primaryposition.com/page.php?id=26

http://ezinearticles.com/?The-Top-3-Advantages-Of-SEO&id=490272

Picture via Wikimedia Commons

China -- web is growing fast

Report of the Internet development of China in 2009.

The repeot is in Chinese, so I just translate some important part. More to see: http://www.gmw.cn/content/2010-01/22/content_1043010.htm

1. To December 30, 2009, the scale of China's Internet users reached 384 million people, coverage reached 28.9%. Internet users increase of 8,600 people by the end of 2008, annual growth rate of 28.9%, the scale of growth in Internet users in China has slowed down.

2.Broadband users reach 346 million people, compared with 2008, growth of 76 million. Although China's broadband penetration is high, but broadband Internet access speeds lagging far behind the developed countries.

3. The scale of China's mobile Internet users increase of 120 million, 2.33 million people, accounting for 60.8% of Internet users. There are 30.7 million users who only use mobile Internet, accounting for 8% of Internet users. Mobile Internet users access into a new growth point.

4. The Internet users in country reached 106.81 million, accounting for 27.8% of Internet users. An increase of 26.3%.

5.The proportions of using Internet at home continue to increase, in 2009, more than 80% (83.2%) of Internet users at home.

Advertising on newspaper

Advertising is a bridge between producers and consumers and also to ensure the normal operation of the blood of the newspaper.

Modern newspaper advertising revenue increasing large area, There were generally 50% to 60% of the American press need to advertising, or media would be hard to maintain.

According to 1995 statistics, Newspaper advertising revenue in the proportion of the economy in the United States is 86%, 61% in the UK. To Japan is 41%, newspaper advertising is the real economy, major mining sources.In addition, advertising is an important part of the newspaper information, contact the community newspapers link.

Picture via wikimedia Commons

Today, the Internet has swept the globe, the traditional media, and particularly press was hard attracted by the Internet. Internet is hardest hit people for young readers and traditional way of reading. As the newspaper main income - advertising, are now being replaced by network ads.

Since the 1990's, the major developed countries are showing the press continued to decline in circulation, advertising revenue fell, the challenges of international competition, so there are a lot of people think that the traditional newspaper will be replaced by the network.

Reference: Meida Intorduction (Chinese book)

What is CAR and how will it help?

CAR is short for Computer-Assisted Report, and it “refers to anything that uses computers to aid in the newsgathering process " Kawamoto thought CAR could be use the internet to find out information about a specific topic. Stephen Lamble’s claimed that using Computer-Assisted Research can help you create a strong original stories often do not, or can not in any other way, or in a particular time.

Computer-Assisted Report is a tool for journalists. On one hand, the CAR increased the efficiency of journalists’ work to analysis the data with the story. On the other hand, Computer-Assisted Report could help the nonprofessional people, who are citizen journalists and public. The nonprofessionals used computer to do the story.

Reference:

Kevin, K. (2003), Digital Journalism – Emerging Media and the Changing Horizons of Journalism, Rowman & Littlefield Publishers, Inc, UK

RSS

By the appearance of web 3.0, which people could not only read and write, but also could publish on the Internet. The RSS will be more familiar with public and helped journalists a lot. The acronym of RSS is stands for "really simple syndication”, and people could find an ‘orange icon’ on mostly websites. RSS can help people automatically to get contents of sites or blogs without the need for manually posting the contents . The RSS is a digital tool to help users can get newest things and articles. And the RSS feed could help bloggers to collect and analysis what the favorite thing of users. RSS allows people to stay informed with the latest content from the interested website easily, at the same time, people could save to prevent visit every individual website.

For the journalists, they can compare reader best loved news, and create more good news for readers, and at the same time, the media company could get more readership. For example, people only search many websites to find useful and interesting articles several years ago, and this is a one-way communication, so journalists could not get feedback for readers. However, people could use RSS to read the articles they interested in, and journalists could have a communication with their readers.

http://websearch.about.com/b/s.htm

Reference:

Kevin, K. (2003), Digital Journalism – Emerging Media and the Changing Horizons of Journalism, Rowman & Littlefield Publishers, Inc, UK

http://com.miami.edu/car/cox00.pdf.

Social bookmarking

Pam said that “social bookmarking is an online method of storing, organizing, sharing and searching bookmarks of selected web pages” (2008). The social bookmarking is a digital tool to instead of saving website in favorite, and it is easy to share with others online (Nation, 2009). The most popular social bookmarking are reddit and delicious in the UK.

People can simply go to delicious and choose the category or tag that people interested in, and find the most popular websites, so people may focus on that website. In addition, if a website got many tags on it and public save it on the decious, it means that the website has plenty useful article to attract readers, so that the website or blog could get better rank.

The digital brings more platforms to journalism

With the development of science and technology, the journalism has entered a new era. Everyone is going digital now, even to an industry which contact to newest things. Now, more and more reporters use the way of online journalism to work. So, the digital newsroom leads to a great change for journalism.

The digital newsroom brings more working platforms to journalism. The Digital newsroom and multi-media changing the way and platform of reporters usually work. Reporters only could be print journalist who only outputs in print in the old media time, whereas now they can use network resources, and even multi-platform and multi-media.

(1) Normally used multi-media tools When we usually use the network, a wide range of multimedia tools in front of us, these multi-media tools is an integral part of digital newsroom. In fact, our network is a comprehensive multi-media tool. When I search on some information about environment, I would like to connect the Internet firstly, and then enter a number of related words, such as climate, location, interesting place, ect. Then choose to connect the information I need, and then through Photoshop and FrontPage to edit and revise, at last, they will be used on my blog. Of course, I need many multi-media tools. For example: word, PowerPoint, flash etc. These will make journalism more digital.

(2) The effects and benefits of using multi-media
1. Vivid images, easier to understand. Through using a number of multi-media software, editing images, text, animation and sound, the article will be written as well as vivid, and it will be better to remember in the reader's mind.
2. Contains large amount of information. An ordinary CD-ROM can accommodate 10,000 on the books. People can access to a large number of effective message in a short time through the network.
3. InteractiveMulti-media technology allows electronic media to disseminate information interactively. Information receptor as well as the information releaser, the receptor and releaser could exchange information in same platform. This is last media can not do.

Therefore, the new media will change the way people's lives. Development and application of digital newsroom brings a new sense and experience to journalism.

Reference: http://kexie.stu.edu.cn/list.asp?id=83

Digital strategy of News Corporation

In order to get more profit, many large media company began to enter the online industry, and they put a lot of money to make sure the position on online. Of course, as one of the large company, News Corporation also made effort on it.

Because the internet is in the ascendant and "Media Empire" News Corporation is full of vigor and it moves the strategic stress into the internet. News Corporation Chairman and CEO Rupert Murdoch said that the next few years, the News Corporation will have an increase of 10 billion dollars, continue to expand business of networks and strive to become the” outstanding" in this field. News Corporation’s investment which is used to develop the internet will increase to 20 million. The group believes that in view of the rapid growth of Internet advertising and changing of the people's viewing habits, the News Corporation has to adjust to the wave of change.

Fox Interactive Media was founded in July 2005 and has acquired several Internet companies. In addition to these enterprises, News Corporations found that the combination of relevant content and quality is most powerful, it makes truly profitable. Murdoch thought that the challenge over the coming month is to establish a common navigation between these enterprises and existing webs. It allows users to switch to-and-fro various attributes. The objective of the conglomerate is to make up for the shortages and provide the best internet experience at any time.

Reference: http://ent.enorth.com.cn/system/2008/10/30/003749894.shtml

The E-paper

This video is quite clear to explain what is e-paper, and how does it work. The e-paper was produced by technology, and it may helps print.

Electronic paper, e-paper or electronic ink display is a display technology designed to mimic the appearance of ordinary ink on paper.

E-paper has broken the traditional model of reading. Some people think that E-paper will replace paper appears in people's lives, and more environmentally friendly. But I think not. Newspapers play irreplaceable role in people's lives.

Although the newspaper really done some damage on the environment, but many newspapers are recycled. And, with the development of electronic, newspapers have indeed been some impact, but newspapers are still reading way of many people choice.

However, E-paper have own benefits and provides a reference for the future transformation of the newspaper. If the newspaper agencies publish some own or cooperative E-paper, so what will happen?

How can Digital help us?

With the development of technology, there are more and more media platforms appeared, such as social networking, youtube, blogs, mobile phones, etc. So there are a lot of platform for public to share what they think, what they want to say and they can use this platform to learn. This is the importance of users in control. Steve O'Hear said that web 2.0 create a new model of teaching and learning for students. Teacher and students could use blogs, flickr and youtube to learn new things, and this will arouse students’ potential and make the better communication between teacher and student.

Compare with traditional media, as the existence of the network, even if it is living at home, the people can publish and find information they needed arbitrarily though the classified ads web, and without any fees. Nowadays network is an exponential growth, explosive growth, because of convenience, more and more people recognize that the Internet, the growth of internet users is more far that traditional media.