Use your mobile

The mobile technology is really amazing. As many platform went to mobile and mobile got many social tools, like Facebook, Twitter, the mobile technology going fast. Mobile may create another era of media. Now, more and more media things going to mobile, such as news.

Mobile is a quite tool for journalists. Journalists can use mobile to do work. They can publish news by their mobile.

I found 2 good slideshows to show the impact of mobile.

10 Examples of Innovation in Mobile News

View more presentations from Louise Thomas.

10 Ways To Use Mobile Reporting

View more presentations from Louise Thomas.

Basic Flash tutorial

There is a lot of Animation software, Director, LiveMotion, and so on, but we are most familiar, may still be Macromedia's Flash.
Flash is so popular because of: Flash not only can generate automatically executable file (*. exe), can also be generated with the Flash player to play the files (*. SWF); both can be made into a separate animation, such as self-made small movies, MTV, embedded in Web documents can become part of web page, such as website content navigation; Flash provides stream transmission, came out with it to produce the animation can download, as well as viewing, thus ensuring the playback quality, and to break the network speed restrictions.

But Flash is little harder to people who is first time to do it. There are 2 video for basic Flash tool:

The Value and Function of Journalism

Does journalism is a product? It is argued about many times. This is dependent on the journalism of the dual attributes. Picard said that journalism as a ‘dual product’ (1989). Media company create two commodities, first is content, it includes television programmes, newspaper copy, magazine articles, etc., and second is audience. The content what viewers and readers consumed become a product. Another product is this audience, so that the company could sale these audience group to advertise through packaged and priced (Doyle, 2002).

Journalism is a product, it can be used and exchanged, and they show the value of journalism. Journalism industry is about supplying content to consumers (Doyle, 2002). When seller sold the information means the content will be helpful and useful for public. Journalism products meet people's need of information and entertainment, so it has a very high level of use value. Moreover, journalism product can be defined as the products and services which have to exchange in order to satisfy the demand of people consume the information and entertainment. Therefore, journalism has exchange value (Qian, 2008).

Journalism is one of the links in the mass media. Overall, it has four main functions. Reporting, that is the function of telling, it lets the people who live in the diversified and variable society know living environment, accommodate living environment and even improve living environment through the mass media. Education: journalism will constantly disseminate the new concepts, new knowledge and new technologies which are necessary in modern society to the public, it is not only a media that implement the social education but also make up for the shortage of school education. Entertainment: the entertainment component of news, such as the interesting reporting, cartoons, pictures, supplements of newspaper and so on, relieve people from anxiety. Advertising: the advertisements in the media put the distance between producers and consumers more closely. It promotes the boom of economy and commercial development, and even improves the living standard of national (Yang, 2003, online).

Reference:

Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London

Qian, X. W. (2008), Dang Dai Chuan Mei Jing Ying Guan Li, Zhong Shan University Press (Chinese Book), Guangzhou

Picture via Wikimedia Commons

survey

SURVEY FOR DIGITAL SKILLS

Age: Sex: Male / Female

Which Digital Skills do you think are Essential and Hard ?

1. HTML

2. Blogging

3. Social bookmarking

4. Web design

5. SEO (Search Engine Optimization)

6. Publishing

7. Advanced linking

8. Video-shooting

9. Video-editing

10. Photoshop

11. Photo-taking

12. Flash

13. Mobile technology



Thank you very much!!

China -- web is growing fast

Report of the Internet development of China in 2009.

The repeot is in Chinese, so I just translate some important part. More to see: http://www.gmw.cn/content/2010-01/22/content_1043010.htm

1. To December 30, 2009, the scale of China's Internet users reached 384 million people, coverage reached 28.9%. Internet users increase of 8,600 people by the end of 2008, annual growth rate of 28.9%, the scale of growth in Internet users in China has slowed down.

2.Broadband users reach 346 million people, compared with 2008, growth of 76 million. Although China's broadband penetration is high, but broadband Internet access speeds lagging far behind the developed countries.

3. The scale of China's mobile Internet users increase of 120 million, 2.33 million people, accounting for 60.8% of Internet users. There are 30.7 million users who only use mobile Internet, accounting for 8% of Internet users. Mobile Internet users access into a new growth point.

4. The Internet users in country reached 106.81 million, accounting for 27.8% of Internet users. An increase of 26.3%.

5.The proportions of using Internet at home continue to increase, in 2009, more than 80% (83.2%) of Internet users at home.

video 2 -- Clare Cook

This is an interview for Clare Cook, and She was journalist,but she is a senior lecture of University of Central Lancashire now. She talked about the changes of media industry and gives advice to journalism students.

Questions:
1. When you started work as a journalists?

2. How you did your job (the platform)?

3.Was there any changes when you work?

4.The benefit from digital for journalists?

5.Could you give some advices to journalism students?

Advertising on newspaper

Advertising is a bridge between producers and consumers and also to ensure the normal operation of the blood of the newspaper.

Modern newspaper advertising revenue increasing large area, There were generally 50% to 60% of the American press need to advertising, or media would be hard to maintain.

According to 1995 statistics, Newspaper advertising revenue in the proportion of the economy in the United States is 86%, 61% in the UK. To Japan is 41%, newspaper advertising is the real economy, major mining sources.In addition, advertising is an important part of the newspaper information, contact the community newspapers link.

Picture via wikimedia Commons

Today, the Internet has swept the globe, the traditional media, and particularly press was hard attracted by the Internet. Internet is hardest hit people for young readers and traditional way of reading. As the newspaper main income - advertising, are now being replaced by network ads.

Since the 1990's, the major developed countries are showing the press continued to decline in circulation, advertising revenue fell, the challenges of international competition, so there are a lot of people think that the traditional newspaper will be replaced by the network.

Reference: Meida Intorduction (Chinese book)

Advertising on web

Compare with traditional media, as the existence of the network, even if it is living at home, the people can publish and find information they needed arbitrarily though the classified ads web, and without any fees. Nowadays network is an exponential growth, explosive growth, because of convenience, more and more people recognize that the Internet, the growth of internet users is more far that traditional media.

As the world media magnate Rupert Murdoch says that with the expansion of Internet classified advertising market, the volume of traditional newspaper publishers is shrinking, the operation of commercial mode is facing a growing threat, newspaper classified ads will be gradually moving towards extinction. Classified ads should be faced by the general public. In other words, where their needs exist, where the classified ads exist, the lives of ordinary people are real, and therefore classified ads should also be pragmatic

Advertising is a big industry, and it developed very quickly and changed a lot. Advertising will changed by new technology, market and media model. The advertising spend raised fast last 15 years, but the advertising spend dropped by credit crunch recently. The downturn began in 2007, and it will come more in 2009. It was reported that the UK advertising spend to fall nearly 6% in 2009, and UK media will feel worst about ads than any other developed countries (Sweney, 2008).

The newspaper advertising will drop by 12% in 2009; moreover, TV advertising will drop by 6%, radio ads by 8% and magazine ads by 8.5 %( Zykova, 2008). However, the online ads grow fast and strong in 2006 to 2009. Group M shown the internet ad spend growth rate in 2009 down from 20% to only 4%. Because the effect of online ad spend, the traditional media will be drop 10% year on year in 2009 and 9% in 2009 (Sweney, 2008).

Reference:

Anderson, C. (2006:88), The Long Tail, Business Book, London

Doyle, G. (2002), Understanding Media Economics, SAGE Publications, London

Pciture via Wikimedia Commons

Basic HTML tutorial

The HTML is basic language for internet, and is also important tool to edit websites. I think the basic network cannot without HTML language. But it is ashamed that I was not very proficient in HTML, and also requires a lot of learning. So I found some material online, let us learn from this amazing computer language.

1.What is HTML?

HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists etc as well as for links, quotes, and other items.

2. HTML tags?

HTML markup tags are usually called HTML tags
HTML tags are keywords surrounded by angle brackets like
HTML tags normally come in pairs like and
The first tag in a pair is the start tag, the second tag is the end tag
Start and end tags are also called opening tags and closing tags

3. The basic HTML language?

Example Explained
The text between and describes the web page
The text between and is the visible page content
The text between and is displayed as a heading the text between and is displayed as a pargarph


4. How to use?



Through these simple to learn, I now have some preliminary understanding of HTML. HTML more useful in editing than I imagined. Of course, if I want to learn more HTML, or take a long time to learn. Hope I can create a website by using HTML one day.

The problem of spread of mobile phone

Through mobile phone expand a new time of media, but there are also some problems. From these problems, we can use the mobile phone better and we can improve it.

①SMS spam
It is an indisputable fact that SMS have become a convenient way to communicate, but since the date of birth there are many SMS spam of it. Look at current situation and the proliferation of great potential, which will undoubtedly the lives of people a lot of distress.

“Utility messages”--Manufacturing emotional pressure; “bad messages”--audio-visual space pollution; “advertising messages”--forced brainwashing; “illegal messages”—harm the public.
SMS to refuse treatment has reached the point of no delay. But on the current situation, this work is not an easy task. We must have a strong legal guarantee to maintain common messages platform of the legitimate and normal.

②Copyright issues
Media and the problem of copyright is a more sensitive topic, in recent years, with the emergence of new media, the copyright issues always appear. There is growing awareness that the media culture should be protected by law, a person shall reap the profits, and the maintenance of reasonable and objective conditions for fair competition in the industry is to ensure the healthy growth of the key.

Pference: Xiaoyu Tong, Ji Cai & Lei Zhang (2006), The Principle Fifth media, China Telegraph Press, China

http://www.china.com.cn/v/news/china/2009-03/17/content_17454277.htm

What is CAR and how will it help?

CAR is short for Computer-Assisted Report, and it “refers to anything that uses computers to aid in the newsgathering process " Kawamoto thought CAR could be use the internet to find out information about a specific topic. Stephen Lamble’s claimed that using Computer-Assisted Research can help you create a strong original stories often do not, or can not in any other way, or in a particular time.

Computer-Assisted Report is a tool for journalists. On one hand, the CAR increased the efficiency of journalists’ work to analysis the data with the story. On the other hand, Computer-Assisted Report could help the nonprofessional people, who are citizen journalists and public. The nonprofessionals used computer to do the story.

Reference:

Kevin, K. (2003), Digital Journalism – Emerging Media and the Changing Horizons of Journalism, Rowman & Littlefield Publishers, Inc, UK

Media companies in credit crunch

News organisation is changing the distribution models. Some companies will choose the online to maintain profit, and they wanted to use the digital skills to get profit. The SEO is way to get more readership. SEO is short for Search Engine Optimization, is a technical skill for online marketing (http://www.webconfs.com/, 2009) The SEO help the website to promote itself and it will show the ranking of the website, and the ranking shows the popularity of that website.

The SEO will help media company gain the readership when readers search online. Readers could search online from every place of the whole world, and it is different from traditional market (http://www.primaryposition.com/, 2009). Increased internet exposure is one of the SEO’s advantages. When people search online, they will prefer the high ranking website than low ranking’s, so that, the high ranking website could attract more readership.

The paid form distribution is mainly focus on online because of Murdoch situation. Murdoch thought that:” content is not free and quality journalism is not cheap." Some people from free newspapers and free website are though that charging online will not work because of the power of “sharing”. People will share content on the Facebook or Twitter. The Wall Street Journal’s online made money online, but Microsoft's online literary magazine Slate lost money online. So the charging online could improve the news quality, because media company will pay money to train journalist and create good news.

Reference: http://www.techcn.com.cn/index.php?doc-view-130731

Interview 1 -- Guy Kilty

Guy Kilty, 33, from Manchester, he studies Journalism at University of Central Lancashire. He teaches English as well. As a result, he know the importance of digital journalism.

I asked 3 questions:
1. What do you think aout digital journalism as an English teacher?
2. Are there any different meanings for you as a journalism student?
3.What do digital skills bring to you (the benefit)?

Citizen journalist cf. professional

To compare the citizen journalist and professional journalist, they are different but interdependent with each other. For the quality of news, professional journalist could report in-deepth. The main stream media have money to support journalist to find deep report with a story. But the citizen journalist cannot afford for the money. For the control and training, professional journalist are better than citizen journalist.

However, citizen journalist could have more communication with readers. They publish articles on the websites at the first time, and they can manage their blog, so they can communicate with reader directly. The professional journalist put story on newspaper and online, they can only read the comments late and have little responds. What’s more, citizen journalist could provide a wide range of topics to meet the readers’ needs, so the “long tail” (Anderson, 2006) could work on citizen journalist. But the professional journalist only has their own area to report, and the topics will less than citizen journalist.

In addition, the main stream media are relying on citizen journalist. The professional journalist will look at Twitter or Facebook everyday, and check what the pubic are talking about. So the professional journalist will decide what story to report, and they can touch with people. At the same time, citizen journalist can get some news and professional tips from professional journalist.

Picture via Wikimedia Commons

Reference:

Allan & Thorsen (2009),. In citizen Journalism , Peter Lang, New York,

RSS

By the appearance of web 3.0, which people could not only read and write, but also could publish on the Internet. The RSS will be more familiar with public and helped journalists a lot. The acronym of RSS is stands for "really simple syndication”, and people could find an ‘orange icon’ on mostly websites. RSS can help people automatically to get contents of sites or blogs without the need for manually posting the contents . The RSS is a digital tool to help users can get newest things and articles. And the RSS feed could help bloggers to collect and analysis what the favorite thing of users. RSS allows people to stay informed with the latest content from the interested website easily, at the same time, people could save to prevent visit every individual website.

For the journalists, they can compare reader best loved news, and create more good news for readers, and at the same time, the media company could get more readership. For example, people only search many websites to find useful and interesting articles several years ago, and this is a one-way communication, so journalists could not get feedback for readers. However, people could use RSS to read the articles they interested in, and journalists could have a communication with their readers.

http://websearch.about.com/b/s.htm

Reference:

Kevin, K. (2003), Digital Journalism – Emerging Media and the Changing Horizons of Journalism, Rowman & Littlefield Publishers, Inc, UK

http://com.miami.edu/car/cox00.pdf.