With the development of economics, some large media companies have enough money to buy, merger or build a TV station. But the first TV is public service TV. In developed country, the commercial TV has a big market, and people like the programmes of it. While, it rare and not popular in most developing and ‘Third Word’ countries, because government ‘controlling’ the TV station.
The common point of commercial TV and public TV is that the quality of the programme, presentation of the report and the principle of journalism are no fundamental difference. On the other hand, the public TV is a government-funded service for the public. The commercial TV is client-oriented (Bai Du net, 2008, online).
Professor Zhan Li said that the commercial television is by capitalists or consortia, in order to ad-based revenue, and use the pornography, violence, crime and vulgar entertainment programmes to reach profit, but it also meet people’s demand. The public television refers to the national assembly by the government. It is funded by fees paid by the public and state funding, some supported by advertising revenue. The purpose is to make television services in strict accordance with the public, so that raise people's level of education by watching TV, the promotion of country development and the provision of high ideals and goals of entertainment( Mao, 2005, online).
Even though the commercial TV makes profit as purpose, it can not be denied the position that in people’s daily lives. Commercial TV offers a lot of entertainment for people to relax. Furthermore, the commercial television also made a lot of reform. For example, FOX television that is under News Corporation also has a series of non-pure entertainment programmes, such as news programme. The aim is to reach the audience's request, and change the commercial television’s original impression in the hearts of the most public.
The common point of commercial TV and public TV is that the quality of the programme, presentation of the report and the principle of journalism are no fundamental difference. On the other hand, the public TV is a government-funded service for the public. The commercial TV is client-oriented (Bai Du net, 2008, online).
Professor Zhan Li said that the commercial television is by capitalists or consortia, in order to ad-based revenue, and use the pornography, violence, crime and vulgar entertainment programmes to reach profit, but it also meet people’s demand. The public television refers to the national assembly by the government. It is funded by fees paid by the public and state funding, some supported by advertising revenue. The purpose is to make television services in strict accordance with the public, so that raise people's level of education by watching TV, the promotion of country development and the provision of high ideals and goals of entertainment( Mao, 2005, online).
Even though the commercial TV makes profit as purpose, it can not be denied the position that in people’s daily lives. Commercial TV offers a lot of entertainment for people to relax. Furthermore, the commercial television also made a lot of reform. For example, FOX television that is under News Corporation also has a series of non-pure entertainment programmes, such as news programme. The aim is to reach the audience's request, and change the commercial television’s original impression in the hearts of the most public.
Picture via Wikimedia Commons
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