Google and Twitter (Wray, online, 2009)responded for the argument. They though the charge online could not work in this digital media era. As a website of searching and sharing, the Google and Twitter will not work as the “free” time, and they referred to the power of sharing. But, if someone bought an article on The Times, and he may sharing on the Facebook or Twitter, so that the Murdoch can get money form other readers.
The social bookmarking and blogs are the biggest challenge for charging online content. A Research reported that 90% consumers won't pay for online news, and 86% of the 16-24 age claimed they never to pay online (online, 2009).
Moreover, The Guardian said that they have no new paywall, and they will not join the Murdoch’ charging online (online, 2009). It means that reader will read on the free online news not on the charge online news, and Murdoch will lose readership and advertising.
The media company could consider about the mobile charging. Like the FT, FT as new apps to IPhone, there are three articles are free, and other article are paid for, but the FT still get loyal customers (online, 2009).
A survey showed that IPhone users are happier to pay for online (Wray, online, 2009), and China mobile gained 10 million customers for mobile news (online, 2009). It means that the market of mobile user is a place the charging online should be work.
Picture via Wikimedia Commons
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