SEO and how it help media company under credit crunch

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Some companies will choose the online to maintain profit, and they wanted to use the digital skills to get profit. The SEO is way to get more readership. SEO is short for Search Engine Optimization, is a technical skill for online marketing (http://www.webconfs.com/, 2009) The SEO help the website to promote itself and it will show the ranking of the website, and the ranking shows the popularity of that website.

The SEO will help media company gain the readership when readers search online. Readers could search online from every place of the whole world, and it is different from traditional market (http://www.primaryposition.com/, 2009). Increased internet exposure is one of the SEO’s advantages (Adams, 2007). When people search online, they will prefer the high ranking website than low ranking’s, so that, the high ranking website could attract more readership.

Reference: http://www.webconfs.com/seo-tutorial/introduction-to-seo.php.

http://www.primaryposition.com/page.php?id=26

http://ezinearticles.com/?The-Top-3-Advantages-Of-SEO&id=490272

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