Thursday 4 February 2010

Digital strategy of News Corporation


In order to get more profit, many large media company began to enter the online industry, and they put a lot of money to make sure the position on online. Of course, as one of the large company, News Corporation also made effort on it.

Because the internet is in the ascendant and "Media Empire" News Corporation is full of vigor and it moves the strategic stress into the internet. News Corporation Chairman and CEO Rupert Murdoch said that the next few years, the News Corporation will have an increase of 10 billion dollars, continue to expand business of networks and strive to become the” outstanding" in this field. News Corporation’s investment which is used to develop the internet will increase to 20 million. The group believes that in view of the rapid growth of Internet advertising and changing of the people's viewing habits, the News Corporation has to adjust to the wave of change.

Fox Interactive Media was founded in July 2005 and has acquired several Internet companies. In addition to these enterprises, News Corporations found that the combination of relevant content and quality is most powerful, it makes truly profitable. Murdoch thought that the challenge over the coming month is to establish a common navigation between these enterprises and existing webs. It allows users to switch to-and-fro various attributes. The objective of the conglomerate is to make up for the shortages and provide the best internet experience at any time.

No comments:

Post a Comment